JOUISSANCE PARFUMS

I worked closely with the founder of JOUISSANCE PARFUMS to help shape the brand’s editorial and cultural voice — developing tone of voice, writing core brand copy, and writing and commissioning editorial content. My role also included brand consulting in the early stages of growth, and helping to foster a creative community around the brand. I conceived the idea for the brand's launch event — a salon-style gathering at the ICA — and contributed to its creative direction, working with set designers, florists, performers and collaborators to bring the brand’s world to life for 200 guests.